OVERVIEWHow do you turn a hotel into the place everyone wants to meet?
The Devlin was already loved by locals, but it lacked a distinctive cultural identity. We repositioned the brand around one simple idea - Meet Me At The Devlin - transforming the hotel into a destination for food, music and culture. Through an integrated campaign spanning brand, content, events, PR and social, we built a platform that people didn't just visit, but actively wanted to be part of.
@thedevlindublin
STRATEGYCampaign Strategy • Brand Positioning • Social Strategy
CREATIVEBranding & Design • Content Design • Photography
EXPERIENCECampaign Event Launch • Experiential programming
CONTENTSocial Content • Campaign Production • Ongoing Sustain
From hidden hotel bar to one of the world’s most celebrated cocktail destinations - delivering record commercial growth and global recognition in under six months.
DECODE
The Devlin didn't need more content - it needed a reason for people to choose it. We uncovered an opportunity to reposition the hotel as a cultural meeting place, building a brand people would actively seek out rather than simply book.
Established Meet Me At The Devlin as an always-on cultural platform driving sustained engagement
CREATE
We created Meet Me At The Devlin - a campaign platform that brought together events, dining, music and community under one recognisable brand idea. Every visual, experience and piece of content reinforced the feeling that The Devlin was where the culturally curious Dublin came together.
AMPLIFY
We activated the platform through social-first storytelling, experiential events and ongoing content, creating a consistent cultural presence that extended far beyond the hotel itself. The result was stronger commercial performance, significantly higher engagement and a brand people genuinely wanted to be part of.
MORE WORK
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THE COLLINS CLUB
A complete repositioning of Collins Club from an overlooked hotel bar into one of the world's most celebrated cocktail destinations.
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REMI CACHET
How do you reposition an established brand for its next stage of global growth? Remi Cachet had built a strong reputation, but it's brand no longer reflected the ambition of the business.