OVERVIEWHow do you reposition an established brand for its next stage of global growth?
Remi Cachet had built a strong reputation, but it's brand no longer reflected the ambition of the business. We developed a new strategic positioning, brand architecture and creative identity that gave the company a clearer, more premium global presence ahead of significant US growth investment - creating a platform for consistent growth across every customer touchpoint. The result was a brand built to scale, supporting +55% year-on-year growth following its global repositioning.
remicachet.com
STRATEGYBrand Strategy • Brand Architecture • Positioning
CREATIVECreative Rebrand • Visual Identity • Style Guide • Design Guidelines
CONTENTCampaign Shoot • Video Production • Social Media • Email Marketing
A global repositioning that transformed perception, strengthened market confidence and supported +55% year-on-year growth.
55%
YoY growth following global repositioning
positive
Positive customer response to the new brand identity
STRENGTH
Strengthened competitive positioning across international markets
THE IMPACT
DECODE
Remi Cachet had outgrown its identity. We uncovered the gap between the quality of the products and how the brand was perceived, identifying the need for a clearer positioning and architecture that could support international growth and future expansion.
CREATE
We developed a complete strategic and creative rebrand - defining the brand architecture, visual identity, messaging and design system before rolling it out across every customer touchpoint. The result was a cohesive global brand built for consistency, credibility and scale.
The new identity launched across digital, social, email and campaign assets, giving the business a consistent presence across every market. The repositioning strengthened customer confidence, increased brand visibility and supported +55% year-on-year growth, while creating a long-term platform for future growth.
AMPLIFY
JUST ASK THEM
I needed an agency that could deliver an equal weighting of strategy and architecture as well as tone of voice and design positioning. THEY SAY’s decentralised way of working allowed us to carve up our budget to use a top class suite of professionals in a cost effective way. I relied on Amy-Lee and Jess’s support and experience to bolster our positioning ambitions and help land a new direction for our brands. We move forward with clear, concise direction that serves as our playbook internally, giving the why and how for existing and future internal teams.
Carrie Tyler
Global Marketing Director, Additional lengths & Remi Cachet
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