OVERVIEWBuilding a festival that sells more than tickets.
333 was created to prove that hospitality can become a cultural destination. We partner developed an ownable festival platform that united music, food and the arts, transforming The Devlin into a sold-out, multi-floor experience. More than an event, 333 became a commercial engine - driving footfall, revenue, brand awareness and long-term cultural relevance for the venue.
@333.fest.d6
STRATEGYFestival Campaign Concept • Brand Strategy
CREATIVEIdentity Design • Campaign Design • Social Campaign
EXPERIENCEEvent • Brand Partnerships
CONTENTPR • Content Production • Photography • Social Media
A culturally-led hospitality platform that generated commercial return beyond ticket sales.
DECODE
Hospitality venues compete for bookings every day. We identified an opportunity to compete for culture instead. By bringing together music, food and contemporary arts under one distinctive identity, we created a reason for people to visit The Devlin beyond staying overnight.
CREATE
We partner built 333 as a cultural festival rather than a branded event. Every touchpoint - from the visual identity and campaign rollout to the artist programming, food collaborations and brand partnerships - worked together to create an experience people wanted to attend, photograph and share.
Tickets sold out well before event date.
AMPLIFY
A social-first campaign, strategic PR and city-wide media rollout built anticipation from ticket launch through to sell-out. The result wasn't just a successful event - it was a repeatable cultural platform that increased commercial performance, strengthened The Devlin's positioning and laid the foundations for expansion into future editions and new cities.
MORE WORK
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THE COLLINS CLUB
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REMI CACHET
How do you reposition an established brand for its next stage of global growth? Remi Cachet had built a strong reputation, but it's brand no longer reflected the ambition of the business.