DECODE. CREATE. AMPLIFY.™
Circular logo with the phrase 'Decode', 'Create', 'Amphify' around the edge and a stylized 'S' in the center.

We don't do handovers. We build bespoke Collaborator™ teams of strategists, creatives and digital specialists who decode, create and amplify as one team - so nothing gets lost between the thinking and the work.

  • Remi Cachet Logo
  • Text graphic reading 'DEAN GROUP'
  • Text graphic 'Fenwick' logo
  • Text graphic 'Ova' Logo
  • Text Graphic 'Collins Club' logo
  • Text graphic 'Jamie Oliver' logo
  • Black text of the word 'Thursday' in lowercase letters.
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Text saying 'DECODE CREATE AMPLIFY' in large white letters on a black background.

We decode what’s true, create what matters, and amplify what works.

OUR
FOUNDERS

Two women laughing and posing in front of a plain white background. The woman on the left has blonde hair, is wearing a white shirt, dark pants, and white sneakers. The woman on the right has dark hair styled in an updo, is wearing a black shirt and black pants, with white sneakers, and is crouching slightly.

Amy-Lee built digital growth engines. Jessica built brands and stories. The industry treated them as separate disciplines. They never did.

Together, they created THEY SAY around a simple belief: the best work happens when diverse expertise comes together from the very beginning.

WHAT WE DO

JUST ASK THEM

  • A woman with dark hair and a tattoo on her arm, with her eyes closed and her hand behind her head, against a textured wall background.

    I needed a studio that could deliver an equal weighting of strategy and architecture as well as tone of voice and design positioning. THEY SAY’s decentralised way of working allowed us to carve up our budget to use a top class suite of professionals in a cost effective way.

    Carrie Tyler
    Global Marketing Director, Additional lengths

  • Six brown eggs in a pink egg carton on a pink background, with a pink partial packaging and a large 'ova' logo overlayed.

    They Say has been an ideal partner from day one. Their team doesn’t just support us - they nurture our brand like it’s their own, bringing creativity, and reliability to the table. From launch to now, They Say has been more than an agency; they’ve been an extension of our team, making sure every piece of content lands with impact.

    Danielle Fox-Thomas
    CEO, Ova

  • A young woman DJ wearing headphones mixes music at a DJ booth with Pioneer equipment, in front of a red wall, with a glass of beer in the foreground.

    THEY SAY took us out of our comfort zone and pushed us to create something new and fresh. By bringing in minds from outside of hospitality, they gave us a completely fresh perspective and helped us avoid the usual confirmation bias that can come from working only with industry peers.

    Ayo Akinsete
    COO, The Dean Group

  • Snow-covered trees in a mountainous landscape with the text 'smartbox GROUP' overlayed.

    THEY SAY delivered beyond our expectations. Their team stepped in seamlessly, providing exceptional service despite the overwhelming demands of the peak period, their attention to detail and responsiveness never wavered.

    In an industry where reliability is everything, They Say proved themselves to be an invaluable partner. I cannot recommend them highly enough!

    Shane Johnson,
    Head of Paid Acquisition, Smartbox